The New Music Business with Ari Herstand

• Transviolet on Surprise China Fame, Softcore Millennial Cringe and Touring in an RV

  This week Ari sits down with Sarah McTaggart from the band Transviolet, an alternative pop-rock band that’s been popping off on the international scene. Transviolet started out by signing with Epic Records in 2015 after their debut single, "Girls Your Age," went viral. The band moved between several major labels at the start of their career, but they’re now completely self-represented. Transviolet has played Late Shows with Colbert and James Corden; they’ve had notable syncs including the Pretty little Liars theme song; they’ve played huge festivals like SXSW, Governor’s Ball and Firefly; and they recently released their fourth studio album, Softcore.Sarah tells Ari about Transviolet’s experiences working with a label and how things have changed since going independent. They talk about the ins-and-outs of touring (including Transviolet’s upcoming US tour), how the band got started, and a brilliant guerilla marketing technique they used to promote one of their early releases. Transviolet also had the surprising experience of finding out they were big in China (hot tip: you might be too!). In this episode, you’ll learn about how they discovered they were big over there and how you can check for yourself, too. https://transviolet.com/Chapters00:00 The Evolution of the Music Business02:53 Transviolet's Journey to Independence06:02 The Creative Process Behind 'Softcore'08:54 Exploring Vulnerability in Music12:12 The Duality of Persona15:09 Navigating Relationships and Personal Growth17:50 Marketing Innovations in the Music Industry21:11 The Impact of Major Labels vs. Independence36:13 Redefining the Artist's Team39:34 The Evolution of Digital Marketing in Music44:14 Navigating Social Media's Impact on Music51:07 Exploring International Touring Experiences57:21 The Dynamics of Touring and Band Changes01:08:28 Creating Art: The Journey of Songwriting and ProductionEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• Euphoria Music Supervisor Gives a Sh*t

  This month, for Women's History Month, we are replaying some of our favorite New Music Business episodes featuring incredible women of the industry. This episode highlights star music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta, Creed 2, The Resident, Boomerang, Baskets, Shelter, Lady Dynamite, Step Up, and more. Jen has over a decade of highly esteemed experience in the industry.In this episode, Jen goes into depth about what music supervisors do and the business of sync licensing. She gives great advice on how independent artists can get their music synced and things to look out for in contracts and fee negotiations. If you want to know how to pitch your music to supervisors with the best chance of striking a deal, this is the episode for you.Chapters00:00 The Journey to Music Supervision02:55 Navigating the Music Supervision Landscape05:59 The Role of a Music Supervisor08:55 The Evolution of Music Syncing12:00 Tools of the Trade14:59 Finding and Pitching Music18:00 Understanding Music Ownership21:08 The Process of Music Supervision in TV and Film24:05 Collaboration with Composers27:09 The Differences Between Film and TV Music Supervision33:40 Managing Multiple Projects35:21 The Role of Personal Taste in Music Supervision37:22 Juxtaposition in Music Placement42:26 Impact of Music Placements on Independent Artists46:04 The Evolution of Sync Licensing50:19 Workflow and Project Management in Music Supervision51:59 Differences in Working with Streaming Platforms vs. Traditional Networks54:30 The Importance of Fair Compensation for Artists58:03 Protecting Artist Rights in Sync Licensing01:03:42 Advice for Independent Artists in Sync LicensingEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• Imogen Heap is Building a More Equitable Future for Musicians

  This month, for Women's History Month, we are replaying some of our favorite New Music Business episodes featuring incredible women of the industry. This episode highlights award-winning artist, songwriter, and producer, Imogen Heap. Imogen Heap has released five solo albums, an album as one half of Frou Frou, and has collaborated with countless other stars including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Heap, recognized as an artist’s artist, has won two Grammys and an Ivor Novello award. She holds three honorary doctorates for her work on ‘MI.MU gloves’ and ’The Creative Passport’—two prominent music tech companies that work to empower creatives. In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.Chapters00:00 The Fragmented Music Industry02:52 Imogen Heap: A Pioneer in Music and Technology05:55 The Creative Passport: Empowering Artists09:11 Data Transparency and Royalty Distribution12:04 The Role of DSPs and Data Integrity14:52 The Future of Music Royalties17:55 Building a Better Music Ecosystem21:02 Blockchain and the Future of Music23:46 Interoperability and Charitable Contributions29:06 Navigating NFTs and Environmental Concerns34:23 The Future of NFTs in Art37:12 Building a Community Through Technology46:58 AI as a Creative Partner54:36 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• The Business of Hit Songwriting With Bonnie McKee

  In honor of Women’s History Month, we are replaying some of our favorite episodes featuring incredible women of the industry. This episode spotlights Grammy-nominated, hit singer and songwriter Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.McKee is particularly known for collaborating with Katy Perry, co-writing hits such as “California Gurls,” “Teenage Dream”, “Last Friday Night (T.G.I.F.)“, “Part of Me,” “Wide Awake” and “Roar” together. She also co-wrote “Dynamite” by Taio Cruz, which became the second-best-selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins. Last year, she released her album Hot City featuring the hit single “American Girl.”Chapters00:00 The Art of Songwriting: Balancing Familiarity and Creativity03:02 Bonnie McKee: A Journey Through Songwriting and Independence06:06 Exploring the World of Film: From Music to Directing08:59 The Dynamics of Songwriting Sessions: Collaboration and Creativity11:52 Navigating the Music Industry: The Role of Songwriters14:47 Contrasting Nashville and LA: Different Approaches to Songwriting17:47 The Challenges of Being a Female Songwriter and Producer21:31 Gender Dynamics in Music Production24:44 Navigating Songwriting and Royalties27:46 The Art of Songwriting: Balancing Authenticity and Popularity30:48 Song Doctoring: The Business Side of Refining Songs32:57 The Controversy of Song Credits34:05 Creating 'Roar': A Triumph Over Misogyny37:42 Shifts in the Music Industry: A Personal Perspective40:32 Advice for Aspiring SongwritersEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• How To Make It in Country Music from Bailey Zimmerman and Nate Smith's Manager

  This week Ari sits down with Simon Tikhman, the co-founder of The Core Entertainment and The Core Records. The Core Entertainment first made waves as an artist management company, guiding the careers of major country stars like Bailey Zimmerman and Nate Smith. After demonstrated success in management, The Core Entertainment partnered with Universal Music Group to launch The Core Records.During this episode, Simon and Ari discuss the careers of The Core Entertainment’s breakout artists, Bailey Zimmerman and Nate Smith. Simon explains how both artists achieved success in drastically different ways—Nate landed his record deal at age 36 after grinding for many years in Nashville, while Bailey broke out on TikTok in his early 20s. Simon outlines the value in each of these paths and explains how Nashville treats artists differently if they have found success the traditional way versus through social media. This episode also goes into detail about what the Nashville country music scene looks like today, the nuances between Nashville labels and coastal labels, and the ins and outs of artist management. If you’re curious about how to break as a country artist in 2025, this episode is for you.https://www.instagram.com/thecoreent/Chapters00:00 The Importance of Country Radio04:58 Simon Tikhman's Journey to Artist Management16:19 Building The Core Entertainment and Nashville Connections24:12 Nate Smith's Breakthrough in Country Music33:53 Bailey Zimmerman's Rise as a New Artist35:21 The Rise of Bailey Zimmerman41:10 Navigating the Music Industry44:47 The Importance of Labels in Country Music52:08 The New Paradigm for Country Artists56:51 Social Media's Role in Artist Development01:06:42 Defining Success in the Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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