Prototyping is the art of creating early models to test ideas, emotions, and processes. To make it easier we have split it into three main types:
Bassive prototypes (like mood boards or soundscapes),
Business prototypes (minimum viable products for market testing)
Interactive prototypes (hands-on user interactions).
On of the main benefits of Prototypes testing, is that you get earyl understanding and you can iterate and refine concepts before committing resources. Overall making the whole thing a bit cheaper to develop.
We also talk about seeking truth in feedback, where one easy method is asking what to change and why.
Data collected through prototyping becomes valuable only when analyzed and understood.
Prototypes save time, validate ideas, and turn creative concepts into polished, functional designs.
In this episode you will learn
What a prototype is, and what different flavours they come in
When and what to use prototypes on
How to listen to feedback and understand
How to collect and use data
Resources
The lean startup - Eric Ries (yep, I looked it up :) )
How to win friends and influence people - Dale Carnegie
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38:35
Audio Mini 3 - Sound Effects
The worlds WORST Chewbacca sound effect is in this episode.
If you never heard about Diegetic and Non-Diegetic sound effect, you are not alone, but after listening to this episode, you will know what it is. And you will know how bad Thorbjørn is at saying.. Dialec.. Diaga.. Diegetic!
We are going through movies, games and a lot of other things in this episode, and applying the knowledge that Martin is giving us.
You will learn
What a a sound effect is, different types
Why use sfx? What is the benefits?
SFX in the context of design - how we get there
Emotion
References
The Gunfighter
I Hate Fairyland - Comic Book
How to Sound Design Your Life
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55:08
Audio Mini 2 - Music
A composer is a person that decides how you should feel, and then, makes you feel that. Sounds familiar? In this episode we are doing something that we dont do often, interview a person, and this person is Michael Coltham a composer whos box, is bigger than Martins!
Michael tells us all about how he works as a composer, what the process of creating a new composition is, which is not unlike Design Thinking, and how the itterative process of creating a new piece.
In this episode we get all around the topic from music to support your brand, music for film, Dynamic music for games and the list goes on. I promise that there is a lot of learning for you in this episode of Hidden By Design.
In this episode, you will learn
What a composer is
Why should you use music in your production
Music in context of design
Resources
If you want to get a hold of Michael, here is how you do this
Black Lab Music - website: https://www.blacklabmusic.co.uk/
Here's his Spotify: https://open.spotify.com/artist/5T664fmEeBDgjy6BbfXYJd?si=c_0LzxN9T0eDOoXCjdXAcg
You can find and follow Michael Coltham on Linkedin: https://www.linkedin.com/in/michaelcoltham/
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45:31
Audio Mini 1 - Voice Over
"This is Dave's printers. I'm not here at the minute. Please phone me back, see you later."
If you want to hear Martin fail at making an example of a bad voiceover, this is the episode. Even trying to do a bad job, he does great!
In this episode, we are learning what voiceover is, and how it is VERY much design, the preperation, the understanding and the performance. In this episode, which is the first of a 3 part miniseries about Audio, we dive into voice over, what it is, and how it ties to Design.
A voice actor is designing the appropriate piece of voiceover for the context it will be used in, the audience that its for and the effect we want it to have.
Also, if you listen closely, you will hear, that I am not following Martins advice of drinking enough water, so my voice becomes more and more dry in the episode.
You will learn
What voiceover is and genres of voiceover
Why use voiceover / benefits
VO in the context of design - how we get there
Emotion
Resources
Emotional Design
How emotions makes you do
Identifying Bad Designs
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41:25
Jobs to be done
What is a problem statement really, and is it really nessecary? (Yes it is ;) )
"Job to be done" is a tool to help you really understand the problem and stay focused on the problem rather than on the solution.
Thinking of the good old phrase "Fall in love with the problem, not the solution", job to be done is here to help you keep your love for the problem strong.
This episode is the first episode where we take a specific tool for doing and understanding design and investigate and try to explain it. The jobs to be done tool, have 3 elements
Its stable, and does not change over time.
It have no geographical boundaries.
It is solution agnostic.
Anyways, listen to the episode, where we explain what this actually means.
Resources
The free book - Job to be done
Episode about Intuitive Design
Sverige