Voices of Video

• Where's the CDN Market Heading? A Deep Dive with Mark de Jong

  Ever wondered what's happening behind the scenes when you stream your favorite show? The content delivery network (CDN) industry powers much of our digital experiences yet has operated in siloed isolation for decades. In this eye-opening conversation, Mark de Jong, Chairman of the CDN Alliance and industry veteran with 25 years in online video, pulls back the curtain on this crucial but often invisible infrastructure. Mark reveals how the CDN landscape is transforming into two distinct camps: "full-fledged" providers like Akamai that combine delivery with security and edge computing, and delivery-focused specialists like CDN77 that optimize for cost efficiency. It's a fascinating parallel to the energy industry – a commodity business where companies can still thrive through operational excellence despite selling essentially identical products.  The discussion goes beyond business models to explore groundbreaking initiatives addressing industry-wide challenges. TrafficRadar aims to prevent internet congestion by creating a secure framework for coordinating peak traffic events between content providers, CDNs, and ISPs. Another working group tackles the confusing world of streaming latency, where even vendors can't agree on basic terminology (is 30 seconds really "low latency"?). These efforts could transform how reliably content reaches consumers, especially during major live events.  We also examine the regulatory pressures facing the industry, particularly the "fair share" debate where ISPs seek to charge content providers for network traffic – a move that could ultimately increase costs for consumers. As Mark notes, most individual CDNs lack resources for effective lobbying, making industry representation increasingly important.  Whether you're a streaming professional, work with CDNs, or are simply curious about the infrastructure powering your digital entertainment, this episode offers valuable insights into the evolving world of content delivery. Check out the CDN Alliance at cdnalliance.org to learn more about their efforts to connect, support, and represent this crucial industry.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Greening the Streaming Industry

  Power consumption might be the most underrated challenge facing the streaming video industry today. As Dom Robinson, founder of Greening of Streaming, reveals in this eye-opening conversation, the energy footprint of streaming video could represent 2-3% of global electricity consumption – a figure that demands attention from everyone in the ecosystem.What began as sideline discussions among network architects has evolved into a 30-member organization tackling streaming's energy challenges systematically. Robinson walks us through the complex relationship between video quality, network architecture, and power consumption, challenging many common assumptions along the way.Perhaps most surprising is the weak correlation between data volume and energy usage in transmission networks. "It's not as simple as reducing bitrate," Robinson explains, describing how energy efficiency requires examining the entire delivery chain. A change that saves power in one area might increase consumption elsewhere – like when a codec change forces millions of consumer devices to work harder on decoding.The conversation explores fascinating territory, from the "gold button" concept (defaulting to energy-efficient streaming with the option to upgrade) to comparing distribution models like unicast and multicast. Robinson questions whether we need UHD for all content types and shares how Greening of Streaming is conducting rigorous research to provide evidence-based guidance rather than assumptions.Ready to think differently about streaming's energy footprint? This conversation reveals both the challenges and opportunities in building a more sustainable streaming ecosystem – one that delivers amazing experiences without unnecessary environmental cost. Join the growing movement of companies tackling this crucial industry challenge.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Are ASICs the Future of Video Processing?

  What happens when the relentless demand for video processing slams into the hard walls of data center power and space limitations? Dennis Mungai, heading R&D at Cires21, takes us on a fascinating journey through the evolution of encoding hardware that's reshaping how broadcast giants like the BBC deliver content.  "Density, density, density" emerges as the driving force behind Cires21's technological evolution. Starting with flexible but resource-intensive CPU-based encoding, Dennis reveals how their Madrid-based team methodically explored GPU acceleration before discovering the game-changing potential of Video Processing Units (VPUs). The conversation demystifies why purpose-built ASICs are upending conventional wisdom about the necessary tradeoffs between quality, power consumption, and channel capacity.  Most revealing is Cires21's extensive codec comparison study, where they tested approximately 1,500 samples across CPU, GPU, and VPU implementations. Their findings challenge long-held assumptions: NETINT's VPUs delivered visual quality comparable to software encoders but at a fraction of the power cost. Perhaps most surprising was the discovery that these specialized processors performed "extremely competitively" even at lower resolutions where traditional hardware solutions typically struggle.  For streaming providers facing the reality that "we have run out of power in the data center," this technological progression couldn't be more timely. The ability to fit hundreds of broadcast-quality channels into a single rack unit represents a fundamental shift in video infrastructure economics. As Dennis eloquently puts it, this evolution "is either going to find you, or you're going to find yourself buying into these solutions and you will be behind time." Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Akamai's Connected Cloud: 90% Cost Reduction for Video Processing

  Akamai and NETINT have joined forces to create something revolutionary in cloud video processing. The partnership brings NETINT's Video Processing Units (VPUs) to Akamai's Connected Cloud, fundamentally changing the economics and performance of cloud-based video encoding. Sarah Walter, Product Manager at Akamai, reveals how their Connected Cloud has evolved beyond traditional CDN services to offer a complete compute continuum with three tiers: core, distributed, and edge. This architecture allows media customers to deploy infrastructure strategically, placing resource-intensive workloads in the core while positioning other components closer to end users. Unlike hyperscalers who often compete with media companies through their own content initiatives, Akamai focuses exclusively on empowering their customers' success. The performance advantages of NETINT's Quadra T1U VPUs are nothing short of remarkable. These purpose-built ASICs for video transcoding deliver 90-95% cost savings compared to CPU-based encoding on public cloud platforms. Mark Donnigan from NETINT shares how they initially had to downplay these figures in their marketing because "no one would believe" the true performance gains. A side-by-side demonstration shows the stark difference, with VPU transcoding completing in a fraction of the time required by CPU processing. Early customer feedback confirms these impressive results. One live streaming provider achieved 30 concurrent live streams with a VPU-accelerated instance versus just 2-4 streams on comparable CPU infrastructure. Another video platform reported 4x greater stream density compared to Akamai's high-end CPU plans, which themselves are more cost-effective than traditional public cloud options. Starting at just $280 per month or 42 cents per hour, these VPU plans provide dedicated resources with no performance compromises. The global deployment footprint already includes Los Angeles, Miami, Frankfurt, Chennai, and Melbourne, with more locations planned based on customer demand. The solution enables true hybrid cloud implementation with identical hardware both on-premises and in the cloud. Join Akamai and NETINT at their NAB presentations to learn more about this groundbreaking technology and how it's transforming what's possible for media companies in the cloud. Your video workflows will never be the same.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• The Lag Ends Here: Dolby's Battle Against Streaming Delay

  The streaming revolution has arrived, and Dolby is at its cutting edge. In this enlightening conversation, Paul Boustead, VP of Product and Business Strategy for Dolby's Cloud Solutions Business Group, reveals how Dolby is transforming the sports viewing experience through unprecedented low latency streaming technology. Imagine sports content delivered with less than 500 milliseconds of delay - faster than traditional broadcast in some cases. Paul explains why consistency of this low latency across all viewers is even more critical than the raw speed itself. This consistency enables truly interactive experiences where viewers aren't spoiled by social media alerts before seeing the action unfold on their screens. The conversation dives deep into Dolby's streaming platform, built through strategic acquisitions like Theo Player and Millicast, and how they're integrating Dolby Vision to create stunning visual experiences without sacrificing speed. Paul articulates a fascinating philosophy around quality: "We want better pixels, not more pixels." This approach respects content creators' intent while delivering optimized experiences across diverse viewing devices. For broadcasters and content providers facing infrastructure challenges, Paul shares how VPU integration is helping solve density and cooling issues for customers managing hundreds of concurrent channels. He also unpacks Dolby's innovative approach to monetization through server-guided ad insertion that maintains the viewing experience while creating new revenue opportunities. Whether you're a sports broadcaster, streaming technologist, or content creator, you'll want to visit Dolby at NAB booth W2849 to witness these technologies firsthand, including their groundbreaking Dolby Vision integration demos. The future of streaming isn't just about speed or quality in isolation - it's about creating cohesive experiences that engage viewers in entirely new ways.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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