The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Speciali...
46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.
Learn more about Kate Towsey
Kate’s Book: Research That Scales: The Research Operations Handbook
Kate's Substack: Scaling and Systematising Research
Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025
Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/
NN/g Courses and Content on ResearchOps
Full-Day Course: ResearchOps
Free Article: Research Ops 101
4-min Video: Strategic vs Reactionary Research
4-min Video: Research Repositories 101
3-min Video: Research Participant Database
Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.
Connect with Connor Joyce
Order the bookRelated NN/g Resources & Courses:
Free Articles on Analytics & Metrics
Report on UX Metrics & ROI
Full-Day or 2 Half-Day Course on Measuring UX and ROI
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44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field.
Learn more about Altis
Learn more about Caleb Sponheim, PhD
Get trained on using AI for UX work: Practical AI for UX Professionals Course
NN/g Articles on Artificial Intelligence
Caleb’s Favorite Resources:
Optimistic Perspective: Ethan Mollick’s One Useful Thing.
Skeptical Perspective: Ed Zitron’s Where’s Your Ed At. Weekly Newsletter
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Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report:
Architecting a Journey Management Practice
Learn more about Kim:
Bio | LinkedIn
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
Customer-Journey Management (UX Certification course)
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43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)
With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services.
Learn more about Paige Lord:
LinkedIn: https://www.linkedin.com/in/thepaigelord/
TikTok: https://www.tiktok.com/@aiethicswithpaige
YouTube: https://www.youtube.com/@aiethicswithpaige
Substack: https://thepaigelord.substack.com/
Other related content:
Design Risk Assessment (free article)
NN/g Articles & Videos about AI
Practical AI for UX Professionals Course
Emerging Patterns in Interface Design Course
Responsible AI Institute: https://www.responsible.ai/
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The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
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