072 - UX Innovation Starts With Systems, Not Screens
Frameworks don’t kill creativity — they set it free.In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation.I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.🎧 Tune in to rethink your brainstorming, unleash deeper innovation, and start sketching systems, not just screens.LINKS:Join the waitlist for OOUX Foundations!
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28:53
071 - OOUX as a Tool for Learning - How OOUX Makes You Smarter
In this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand. Join us for OOUX Foundations!
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33:01
070 - How to Save UX - 5 Ways to Practice Servant Leadership
The UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives?In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work. You'll hear how we've been pushed into pixel-pushing and spackling over the cracks of complexity instead of tackling structural solutions. And why that's not good enough anymore.But there’s hope. UX can evolve, and we can take back our craft. Discover the Five Core Level-Ups that will empower you to redefine your role and bring deeper meaning into your work.If you are ready for a deep dive into Sophia’s practical how-to, Join our 90-minute, totally free training: The UX Level-Up. You'll learn 20 actionable strategies to start leveling up immediately—yes, right after the training.👉 Register here: https://www.ooux.com/levelupLet’s stop spackling. Let’s build better.
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069 - World Models, OOUX, & AI Consciousness
In this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models? LINKS:Join Melanie's SubstackRegister for UX Level-UpOOUX for AI Course
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068 - Sensemaking & Storytelling via OOUX with Torrey Podmajersky
As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know. Follow Torrey on LinkedIn Afflilate link to Torrey's book, "Strategic Writing for UX" Early release second edition of Strategic Writing for UX Learn about Catbird: www.catbirdcontent.com Early release chapters (so far) of UX Skills for Business Strategy Sign up for UX Level-Up!
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