Design Better

A few years ago, Dropbox redesigned its website and revenue dropped by thirty percent. It was an all-hands-on-deck moment: people working weekends, everyone hunting for a systemic failure.

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The culprit turned out to be a pricing page — specifically, the white space between the feature list items was slightly too generous. Angel Steger noticed that her eye kept landing on the white instead of the words. They tightened the gaps, and the revenue came back.

That’s the kind of thing Angel notices, and it’s not an accident. Currently the VP of Design at Wealthfront, She trained as an architect at RISD, where the first question in her first architecture class wasn’t about buildings. It was “What is a drawing?” — the sort of question that makes you realize every tool you reach for carries a point of view you probably haven’t examined.

Angel’s path into tech was less deliberate. By her own account, she mouthed off to her boss, got fired, and spent the severance on O’Reilly books, taught herself to code, and became the first designer at MySpace — where the head of engineering proudly informed her that they had never had design and never would need it. She went on to become the first product designer at 23andMe, learned usability from Larry Tesler, and led design at Pinterest, Dropbox, and Meta before landing at Wealthfront.

In this conversation, we get into what architecture teaches you about solving one problem at a time, why she tells her team to go lower fidelity, how a default chart setting can push someone into a financial decision they’ll regret, and what she looks for in a portfolio — high craft, high intentionality, and no boiled broccoli.

Bio

Angel joined Wealthfront in November 2023 and leads product design, content design, and creative teams, bringing 20+ years of experience building and leading customer-centric, business-focused design and product teams. What makes her perspective rare is the through-line she draws between business model and design quality — she's a practitioner who built her career arguing that growth design, done with rigor and craft, isn't a compromise but the highest form of product work. Beyond Wealthfront, she holds advisory positions at AudiencePlus and Ameelio, and previously held leadership design roles at Meta, Dropbox, and Pinterest, where major growth and user engagement initiatives were implemented. She guided Wealthfront's design organization through its December 2025 IPO, in which Wealthfront's shares began trading on the Nasdaq Global Select Market under the ticker "WLTH" — the first robo-advisor to go public.

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Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

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Like a lot of parents, Eli struggled over the years to get his kids more into reading and away from screens. He wasn’t necessarily on the search for a technological solution, but then an interesting device came our way: the Yoto Player, a screen-free audio player for kids. Eli’s 10-year old son has been loving to read along to the Harry Potter books (and he often finds him after he falls asleep, and the player is still going).

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The story behind Yoto is from a similar moment of parental struggle. About a decade ago, Ben Drury was shopping for a stroller in a London department store and found one with an iPad mount built in. For a newborn. He remembers the reaction being physical — this is just wrong.

But if you’re expecting an anti-screen crusade, that’s not quite what happened . The line Ben uses is: we don’t say screens are bad, we say audio is good. Listening is good for creativity and imagination — and there’s research going back to the 1980s to back that up.

Ben is the co-founder and CEO of Yoto, makers of a kids’ audio player that works by dropping a physical card into a small speaker. Before Yoto Ben spent about a decade building a B2B digital music platform called 7digital which he took public. What he learned from that experience proved helpful as he and his co-founder started Yoto.

Ben and his co-founder became parents at roughly the same time, and wanted a way for their kids to connect with music and books like they did in childhood. So they started hacking on Raspberry Pis with no hardware experience whatsoever. How hard could it be, right?

The 3rd Gen Yoto Player

Turns out, it’s pretty hard. They took a restrained approach. Yoto is a cube, because it was the simplest shape they could think of. It uses NFC cards that have a Pokemon card feel. The 16 by 16 pixel display presents pixel art that gives Yoto a fun personality.

In this conversation, we get into the design principles that came out of Montessori, their experience working with Pentagram on product design and branding, why Paul McCartney became an early angel investor, and what changes when you go from a Kickstarter that raised fifty thousand dollars to nine-figure revenue.

Bio

Ben Drury is the co-founder and CEO of Yoto, the screen-free audio player that lets children control their own listening by dropping a physical card into a speaker. Before Yoto, he spent roughly a decade building 7digital, a B2B digital music platform he took public. He and his co-founder started Yoto in 2017 with a Kickstarter campaign and no hardware experience between them; today the company employs about 220 people across six countries, sells in 1,900 Target stores in the US, and counts Paul McCartney among its early angel investors. He lives in London with his wife and two sons.

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Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

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This is a special bonus episode, an interview with Rivian’s Chief Design Officer, Jeff Hammoud. We’ve got all the audio here, but it’s worth heading over to our Youtube channel at dbtr.co/youtube to watch the video.

We recorded this one live in Miami, in the Rivian Pavilion during Art Basel, with a R1T truck in a new eggplant-purple called Boreal parked just over Jeff’s shoulder.

Jeff runs a team of about 140 people across Irvine and Palo Alto — interior and exterior designers, color and materials, digital surfacing, perceived quality, even an in-house painter and a clay milling shop. And he has a strong opinion about what all that machinery is for: constraints are what separate designers from stylists. Anyone can make a beautiful concept car, but making the production version look like the concept is the challenge.

We talked about why Rivian keeps making colors most people won’t buy, and how limited-run “Studio Originals” work like sneaker drops. Jeff makes the case that AI is going to level the playing field in design — shifting the advantage from whoever illustrates best to whoever has the better idea. We got into which controls stay physical and why, the haptic halo wheels coming in R2, and how scent ties a car to memory.

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Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

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Fifteen years ago, Eric Ries handed a generation of founders a playbook. When Eli was in a Palo Alto-based startup accelerator in 2011, The Lean Startup felt like the only book anyone in that ecosystem was talking about. It was in the middle of a wildly optimistic moment for tech. Marc Andreessen declared that “software is eating the world,” social media was blooming, and there was a widespread belief that technology was about to democratize everything and bring us closer together. Concepts like the MVP (“minimum viable product,”), the pivot, and build-measure-learn became the operating language of Silicon Valley.

This is a preview of a premium episode. Listen to the full interview on our Substack: https://designbetterpodcast.com/p/eric-ries

But a lot of the companies built on those ideas went on to get corrupted by forces Eric hadn’t yet named. His new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, is his reckoning with what happens after you build something great — and how to keep it from falling apart.

Buy the book

In this conversation, we get into why speed itself wasn’t the problem, but treating a rising stock price as proof of health is like assuming more exhaust means a faster car. Eric explains why doing the right thing 100% of the time is actually easier than doing it 98% of the time, and how companies behave like superorganisms with their own emergent character — a point he illustrates with a genuinely mind-bending study about ants solving a puzzle that no single ant ever could.

We talk about the “harder is easier” principle through stories from Patagonia and the long-term stock exchange he built as a design challenge, and why the value a company makes comes from the design of its products. And because we couldn’t resist, we get into AI slop, LLM psychosis, and Eric’s clear, simple antidote: never ask these tools to make you an artifact — ask them to teach you how to make one yourself.

Bio

Over the last two decades, Eric Ries’s ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader’s Guide; and The Startup Way.

As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. Eric has served as an entrepreneur-in-residence at Harvard Business School and IDEO. He lives in the San Francisco Bay Area with his wife and three children.

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Premium Episodes on Design Better

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

Premium subscribers get access to the documentary Design Disruptors and our growing library of books. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

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A few years ago, Ian Bogost wrote what he thought was a throwaway Atlantic piece about how electric vehicles would finally kill the manual transmission. It went off like a bomb — and the reaction told him people weren’t mourning a car part. They were mourning the feeling of dropping a gear into place, a small moment of sensory connection quietly disappearing without anyone choosing to give it up.

Find the full episode and bonus content on our Substack: https://designbetterpodcast.com/p/ian-bogost

That feeling is the subject of his new book, The Small Stuff. Ian calls it gratification — distinct from happiness or satisfaction, it’s the immediate sensory delight of communing with ordinary things: the ridged coffee cup, the click of an elevator button, the tink of ice in a water bottle. And he diagnoses what he calls dematerialization: the slow way efficiency, automation, and software have severed us from the physical texture of daily life.

A game designer, longtime Atlantic contributor, and philosopher of the everyday at Washington University in St. Louis, Ian has spent his career — across books like Persuasive Games and Play Anything — arguing that the systems we build carry values whether we intend them to or not. Here he turns that lens on the ordinary objects most of us stopped noticing long ago.

For designers, this is becoming more and more relevant. Ian argues that somewhere between the mid-90s and now, user-centered design quietly mutated into outcome-oriented design — we kept the language of user experience while the goals drifted toward the organization instead of the person.

But this isn’t nostalgia or a plea for friction. Gratification, he insists, is easy. It’s already happening to you all the time. The designer’s job isn’t to add friction, but to notice where the sensory life has quietly drained out of the things we build, and to re-introduce it. And the challenge he leaves us with is deceptively simple: get curious.

The Small Stuff is out now. You can find Ian at bogost.com.

Dr. Ian Bogost is a writer, designer, and scholar of media and technology. He is the Barbara and David Thomas Distinguished Professor and Assistant Vice Provost at Washington University in St. Louis. At WashU, he is appointed in three colleges and the co-executive director of the Office of Public Scholarship.

Bogost is also a contributing writer at The Atlantic and the founding partner of Persuasive Games LLC, a game and design studio. He is the author of 11 books, most recently The Small Stuff: How to Lead a More Gratifying Life. Bogost’s award-winning games and artworks, which include Cow Clicker and A Slow Year have been played by millions of people and held in permanent collections around the world, including at the Smithsonian American Art Museum.

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Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

Upgrade to paid

Learn more about your ad choices. Visit megaphone.fm/adchoices