Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn Expert
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want...
Why Your LinkedIn Company Page Gets No Engagement And How to Fix It
We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode - 00:00 LinkedIn Company Page Engagement01:18 Understanding LinkedIn's Algorithm Challenges02:59 Common Mistakes in LinkedIn Page Content Strategy05:53 The Power of Demand Generation Content on LinkedIn12:01 How to fix your Company Page content strategy17:57 Audit your LinkedIn Company Page contentCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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19:02
The LinkedIn Confidence Playbook
Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.Key moments in this episode - 0:00 Overcoming LinkedIn Anxiety01:22 Step 1: Mastering Your Mindset06:31 Step 2: Optimizing Your LinkedIn Profile08:40 Step 3: Building Confidence11:49 Step 4: Crafting Your First LinkedIn Post14:32 Recap and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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17:36
How Often Should You Post On LinkedIn for Business Growth?
How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn Posting Dilemma02:17 Understanding the LinkedIn Algorithm05:56 Setting Your LinkedIn Game Plan07:29 Consistency Over Frequency12:14 Scheduling Posts on LinkedIn17:26 Upcoming Speaking EventsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn - Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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18:39
LinkedIn Newsletters vs Email Newsletters. Which One Wins for B2B?
Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters00:31 My Journey Starting a Newsletter02:55 Pros of LinkedIn Newsletters05:44 Cons of LinkedIn Newsletters08:33 Exploring Email Newsletters14:18 The Hybrid Approach18:22 Conclusion and Linked SummitToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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19:20
LinkedIn Polls - The Secret Sales Tool Hiding in Plain Sight
Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode - 00:00 Why LinkedIn Polls03:29 The Power of LinkedIn Polls05:06 Structuring Winning LinkedIn Polls09:18 Common Mistakes with LinkedIn Polls11:12 Using LinkedIn Polls to Grow Your B2B13:29 Listener LinkedIn Poll ChallengeCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ2025 Social Media Study - Metricool - Metricool analyzed data from over 1 million accounts and over 21 million posts from 8 social networks to measure the evolution of the different platforms, forecast 2025 trends, and compare the results with our 2024 study.How the LinkedIn Algorithm Works in 2024 [Data-Backed Facts]
Om Social Media for B2B Growth: LinkedIn Strategies and Tips
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth.
Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn.
Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you:
• Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success.
• Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand.
• Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry.
• Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results.
• Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn.
This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition.
Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
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