Product Growth Podcast

In this episode, Ben breaks down why simplifying products unlocks growth, how Product-Led Growth (PLG) principles are transforming B2B, how to align growth models and product state frameworks, prioritize actions that drive activation, and improve user retention. This episode will transform how you think about product growth, engagement, and retention. In today's episode, we cover:Why most B2B products are over-engineered — 00:00:21“Every company will need to become product-led eventually” — 00:09:19What companies shouldn’t pursue PLG — 00:17:58Why zero-commission sales are perfect for PLG — 00:23:16Product-Led Sales 101 — 00:25:46Improving pricing and packaging — 00:28:52How to build effective growth models — 00:34:35Balancing collaboration between teams — 00:47:39What engagement states really are — 00:52:16Why you shouldn’t focus directly on retention — 01:01:27How Snyk brought in a million developers per month — 01:10:03Explaining the “Feel > See > Hear” model — 01:16:03Landing a role at a $7 billion company — 01:24:06“The best time to search for a job is when you already have one” — 01:32:06Who Ben is listening to these days — 01:46:42Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyDovetail: The Fastest Way to Understand Your CustomerWhere to find Ben:LinkedInNewsletter WebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Chec, Mona Gandhi, and Gautham Krishnan. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In this episode, Ramli John dives deep into the biggest onboarding mistakes teams make and shares proven strategies to optimize the process — personalization, behavior-driven emails, outreach, and identifying key upgrade moments for monetization.If you want to reduce churn, improve retention, and create onboarding experiences that turn users into loyal fans, this episode is for you.Agenda:What Everyone Gets Wrong About Onboarding — 00:00:27The Onboarding Lessons from CrossFit — 00:03:34Is This the Best Onboarding Technique You Haven’t Tried Yet? — 00:08:18What Makes Duolingo’s Onboarding So Addictive? — 00:10:39Why Most Onboarding Problems Are Really Messaging Issues — 00:23:01The Best Onboarding Emails That Actually Work — 00:33:10Outreach Done Right: The Art of Engaging Free Users — 00:38:05How Onboarding Can Be a Secret Monetization Weapon — 00:41:17Laid Off? Here’s the Job Advice You Need Now — 00:57:37The Biggest PLG Motion Mistakes Companies Keep Making — 01:02:47A Framework to Turn Free Users into Paying Customers — 01:08:28Great Marketing: Why It Should Attract AND Repel — 01:15:43Head of Growth Role: Should You Take It or Run? — 01:19:56Brainstorming That Actually Gets Results — 01:28:04AI Tools to Increase Your Productivity — 01:31:52From 9-to-5 to Solopreneur — 01:35:55How to Sell Thousands of Copies — 01:43:58Books, Newsletters, and Resources — 01:47:01Brought to you by:Zeda.io: Discovery platform to turn your VoC into product insightsStatsig: The complete platform for Product GrowthSectaLabs: Professional headshots from regular selfiesWhere to find Ramli:LinkedInTwitterBookWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Ben Williams, Maria Chec, and Mona Gandhi. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Andrew Capland reveals the truth behind short tenures, the realities of building successful growth teams and the playbook for sustainable success.This episode covers the secrets of monetization, frameworks behind data-driven growth models, creating personalised onboarding flows that drive retention, and how to succeed as a growth leader.Agenda:Why do growth leaders have such short tenures? - 00:00:26What’s the real taxonomy of growth roles? - 00:07:33Common growth role pitfalls and how to avoid them - 00:10:45Imposter syndrome and how to overcome it - 00:19:35Why Growth is the fastest-growing function - 00:25:59Structuring and scaling a winning growth team - 00:32:15Why documenting how your growth team works can transform your outcomes - 00:38:20Flexibility vs. focus: The big debate in growth teams - 00:42:17Mastering the art of creating actionable growth models - 00:47:21Power and pain of pricing strategies - 00:53:54Turning anti-conversions into wins - 01:03:24The framework for optimizing growth managers performance - 01:08:49When growth teams outgrow themselves and merge back into core teams - 01:15:57Actionable tips to stand out and land interviews in growth roles - 01:26:55Career lessons for succeeding and staying ahead in growth roles - 01:30:53Watch out for these red flags that sabotage growth careers - 01:33:30What makes the ideal head of growth? - 01:38:37Proven questions to identify standout talent for growth teams - 01:45:31Key lessons from product failures and growth missteps - 01:47:39Brought to you by:June.so: Customer analytics for product focused teamsDovetail: The Fastest Way to Understand Your CustomerWhere to find Tibo:LinkedInNewsletterPodcastYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Ramli John, Ben Williams, and Maria Chec. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In today’s episode, Colin Lernell, Senior Product Director (Patreon, Noom, Udacity) unveils the secrets of the hidden job market for product leaders, revealing how to create a "market of one" positioning, build a reputation that opens doors, and leverage networking to land unlisted roles. He also shares actionable advice on optimizing LinkedIn profiles, crafting impactful outreach, and navigating the realities of pre-IPO versus Big Tech opportunities.Agenda:What People Get Wrong About Product Leadership Job Searches — 00:00:47How to Conduct a Reputation-Based Job Search — 00:01:25Misconceptions About Reputation — 00:07:41Balancing Content Creation with Your Job Responsibilities — 00:09:56The Most Effective Channel for Job Searches — 00:13:16Understanding Candidate-Market Fit — 00:16:51How to Get in Front of Top Recruiters — 00:21:40Optimizing Your LinkedIn Profile — 00:30:58The Psychology of Interviewee — 00:39:29Should You Accept a Downgraded Role? — 00:47:27The Reality of Taking Equity as a Product Leadership Candidate — 00:57:27The Current Interview Process for Product Leaders — 01:03:18Four to Five Interviews but No Offers—What’s Going Wrong? — 01:11:56If You’re in a Full-Time Job Search, Listen to This — 01:20:58Should You Write 'Laid Off' on Your Resume? — 01:23:46Negotiation 101 — 01:27:55Should You Ask for More During Negotiations? — 01:43:17Negotiating a $1.2 Million Offer to $1.5 Million — 01:50:58What’s a Reasonable Amount to Negotiate? — 01:58:29Why You Should Continue Job Searching Even After Accepting an Offer — 02:06:37Brought to you by:Zeda.io: Discovery platform to turn your VoC into product insightsStatsig: The complete platform for Product GrowthSectaLabs: Professional headshots from regular selfiesWhere to find Colin:LinkedInTwitterNewsletterCoachingTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Andrew Capland, Ramli John, and Ben Williams. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe