Prof G on AI eating itself, social media rage & the end of the CMO
Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.Timestamps00:00 - Intro02:15 - How does Scott deal with the online negativity?09:00 - Why the CEO saviours of social media won’t be turning up16:13 - Scott’s thoughts on the Adolescence Netflix show23:51 - Why marketers need to do the hard things27:56 - How does Prof G assess a business opportunity33:36 - What corporate employees can learn from entrepreneurship40:22 - Why the CMOs days are numbered47:33 - How should marketers approach AI56:06 - What things has Prof G been profoundly wrong aboutThank you to System1 for making the live event possible.CreditsHost: Jon EvansExecutive Producer: James McKinvenDirector: Kerry CollingeEvent management: Lara Zwirn, Gen NorrisSocial media: Sam PriceEvent graphics: Colin JenkinsonProduction: Kinura
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57:03
AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM
Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.Timestamps00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don’t understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow’s relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What’s next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy’s role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it’s use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don’t understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow’s relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What’s next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy’s role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it’s use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit
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35:45
Forbes guide to being an influential CMO - Seth Matlins
Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.Timestamps00:00 - Intro00:45 - Seth’s new podcast02:58 - Why are there not enough CMOs becoming CEOs05:28 - Marketing needs much better marketing07:36 - Seth’s career history08:00 - Working jobs that have never existed before11:41 - Scars from being a failed entrepreneur13:24 - Making unexpected connections between fields18:23 - Why organisations need to trust their marketers20:26 - What makes a CMO influential26:29 - Everyone is a brand manager28:35 - How CMOs can be more influential35:13 - The world’s most entrepreneurial CMOs41:12 - What makes a CMO entrepreneurial46:22 - Doing a lot with little47:02 - What is changing for CMOs in 2025
Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia’s marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo’s collab with Coca-Cola18:49 - Oreo’s approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo’s SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs
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47:10
Cadillac’s re-launch of an iconic car brand for a new era
Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first campaign together.Timestamps00:00 - Intro03:53 - Marianne’s background06:49 - How to manage a brand like Cadillac08:34 - How EV’s are changing the industry13:53 - How do you change your marketing for EVs15:08 - Insights and inception of “Let’s Take the Cadillac”17:56 - Developing the “Let’s Take the Cadillac” campaign21:41 - How to launch a new car23:39 - Building the campaign for different formats25:42 - 72andSunny and Cadillac’s first campaign together28:11 - Challenging the conformity in car advertising30:48 - Why brand is so important for car purchasing32:31 - Leading the marketing agenda inside a big org like General Motors34:24 - In car Cadillac Car-aoke35:22 - Melissa’s song36:13 - Coolest feature about Escalade IQ38:37 - Creating a luxury experience39:27 - Choosing your car as CMO of Cadillac40:57 - Creating a premium vehicle42:53 - Thoughts on the Escalade IQ
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