UX Research Geeks

• Satyam Kantamneni | Bringing research to the C-suite | #52

  Satyam talks about the role of research in organizations, focusing on its connection to leadership and business goals. He explains how researchers can align their work with business needs, share findings effectively, and position research as a key part of decision-making. 👉 Join Tina on February 5th for a live webinar where she shares her biggest takeaways from interviewing 50 researchers around the globe. She’ll reveal behind-the-scenes stories about how the podcast started, how guests and topics are selected, and give a sneak peek into what’s coming in 2025.  👉 Don’t miss it - sign up now! https://www.meetup.com/ux-research-meetups/events/305513708/?eventOrigin=group_upcoming_events  Episode highlights 00:01:12 – Satyam’s journey into design and research 00:04:12 – Who owns research in companies? 00:07:10 – Why research belongs near leadership 00:13:31 – Explaining the need for research to clients 00:20:19 – Connecting research to business goals 00:27:26 – Insights from Satyam’s book About our guest Satyam is a leader in experience design, co-founder of UXReactor, and creator of the PragmaticUX framework.  Before founding UXReactor, Satyam led design teams at Citrix and PayPal, focusing on making design part of business strategy. An alumnus of Harvard Business School and Stanford’s Design Thinking program, he is dedicated to showing that great UX isn’t just about better products - it drives innovation across organizations. 🔎 Where to follow Satyam  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to [email protected] 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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• Stefan Barac | Making accessibility a standard | #51

  Stefan shares personal stories and practical approaches to accessibility, discussing how inclusive design can create better products and experiences for everyone. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to [email protected]. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/stefan-barac-accessibility/ Episode highlights 00:02:07 – Stefan’s personal journey with accessibility 00:19:28 – Examples of accessibility challenges in manufacturing 00:28:20 – Medication and temporary disabilities in accessibility 00:32:14 – Testing as the key to accessible design 00:33:46 – Where to follow Stefan’s journey About our guest Stefan is an expert in designing accessible technology and creating ergonomic products that are both practical and usable for diverse audiences. He leads large-scale projects across various industries, including transportation, city planning, medical technology, and manufacturing. As the cofounder of incluthon.com, Stefan focuses on connecting accessibility experts with businesses, helping them understand accessibility needs and empowering them to create inclusive solutions. He emphasizes the importance of involving the audience in the creation process, stating: "Include people with disabilities in your product teams!"  Stefan’s vision is to use accessibility as a jump-off point for product innovations beyond the visual level. 🔎 Where to follow Stefan  LinkedIn  👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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• Mariana Salgado | Value of a designer in designing for participation | #50

  Mariana discusses her work in participatory design, focusing on immigration policies and public services in Finland. She shares how designers can improve public policy creation, support inclusive dialogues, and turn data into practical outcomes. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to [email protected] 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/mariana-salgado-designing-for-participation/ Episode highlights 00:02:30 – Mariana’s move to Finland 00:05:11 – Using participatory design in Helsinki’s urban development 00:10:45 – Designers’ role in shaping public policies 00:20:28 – Participatory design in public services About our guest Mariana Salgado Mariana Salgado is a senior designer and researcher specializing in service and interaction design with a focus on participatory methods. She produces and hosts Diseño y Diáspora, a podcast on design for social change in Spanish, Portuguese, and English, with 570 episodes and 6,000 monthly listeners, making it the most popular design podcast in Latin America. Currently, Mariana works as a service designer at ICOS ERIC, contributing to the EU project IRISCC. Her career includes leading Inland Design, a Finnish innovation lab for immigration services, and collaborating on cultural heritage, global health, and participatory projects with diverse communities. Mariana has also worked as a researcher, lecturer, and co-founder of a design studio. 🔎 Where to follow Mariana   LinkedIn / Podcast 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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• Chloe Sharp | Making products that matter | #49

  Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to [email protected] 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/chloe-sharp-making-products-that-matter/ Episode highlights 00:01:27 – Chloe Sharp’s diverse research background 00:05:00 – Explaining the value of research to skeptical stakeholders 00:12:14 – Finding opportunities for innovation through research 00:17:08 – Presenting insights in ways that drive action 00:21:12 – Advice for researchers exploring project management roles About our guest Chloe Sharp Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process. 🔎 Where to follow Chloe   LinkedIn / Website  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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• Kelly Jura | How user research shaped a brand: a case study | #48

  Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to [email protected] 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/ Episode highlights 00:01:42 – Combining brand and user experience roles at ScreenPal 00:12:53 – Methods used to validate and select new brand name 00:18:40 – Data-driven rebranding decisions 00:21:07 – Communicating the benefits and value of rebranding to leadership About our guest Kelly Jura Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way. 🔎 Where to follow Kelly  LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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